Email Marketing

✉️ Email Marketing Services

Connect, Nurture & Convert with Strategic Email Campaigns

Email is still one of the most powerful digital marketing tools when used right. We help businesses build and execute effective email marketing campaigns that build relationships, retain customers, and increase revenue.

🧭 Our Full Email Marketing Process

1. Strategy & Planning

We begin with a deep dive into your business goals, audience segments, and marketing funnel to craft an effective email strategy.

What we do:

• Identify goals: engagement, retention, upsell, etc.
• Define your email types (newsletters, promotions, nurture, automations)
• List segmentation strategy

2. Email Platform Setup (Mailchimp)

We create or optimize your Mailchimp account to support list management, tracking, and automations.

What we do:

• Mailchimp account setup or audit
• Email list import & segmentation
• Setup of tags, groups, or audience fields
• Custom branding setup

3. Campaign Design & Development

We design professional email templates and craft compelling copy that speaks to your audience.

What we do:

• Custom branded email design (mobile-friendly)
• Copywriting focused on conversions
• Visuals, call-to-action buttons, and formatting

4. Automations & Workflows

Save time and increase engagement with automated email journeys tailored to user behavior.

Examples include:

• Welcome Series
• Abandoned Cart Recovery
• Post-Purchase Follow-Up
• Re-engagement Campaigns

5. A/B Testing & Optimization

We test different subject lines, content blocks, send times, and CTAs to boost open and click rates.

We test:

• Headlines vs. emojis
• Text-based vs. image-rich formats
• Best-performing send times

6. Analytics & Reporting

Stay informed with reports that go beyond open rates.

You get:

• Campaign performance dashboards
• Insights on open rate, CTR, conversion rate
• Recommendations for future improvements

📊 Types of Emails We Handle

• Monthly Newsletters
• Promotional Offers
• Lead Nurturing Sequences
• Product Launches
• Webinar Invites
• Survey & Feedback Requests

✅ Why Choose Gochange Tech for Email Marketing?

• Certified Mailchimp Experts
• ROI-Focused Strategy
• Professionally Designed Templates
• Deep Segmentation & Targeting
• GDPR & CAN-SPAM Compliance

🙋‍♂️ Who Is This For?

• E-commerce Brands
• Coaches & Consultants
• SaaS & B2B Companies
• Educational Institutions
• Nonprofits

📢 Ready to Build Relationships that Convert?

Whether you’re nurturing leads, recovering abandoned carts, or launching a product—our team will help you do it better with email.

Contact us today to schedule a consultation or receive a free audit of your current email marketing setup!

Gochange Tech — Helping Brands Grow Through Data, Design & Digital Strategy.